Sea of Roses UK (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This policy explains how we comply with the UK GDPR, the Data Protection Act 2018, and your rights as a user of our website.

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1. Lawful Basis for Processing Data

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We collect and process personal data under the following lawful bases:

Consent — when you subscribe to our mailing list or submit a contact form.

Contract — when you place an order, and we need your details to fulfil it.

Legitimate Interest — for improving our website, customer experience, and marketing.

Legal Obligation — for record-keeping (e.g., tax purposes).

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2. What Personal Data We Collect

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We may collect:

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Name

Email address

Postal address

Phone number

Order details

Payment information (processed securely through third-party providers)

Any information you share in our contact form

Website usage data through cookies and analytics

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3. How We Use Your Data

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We use your data to:

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Process and deliver your orders

Respond to enquiries and messages

Send marketing emails when you have opted in

Improve our website performance and user experience

Handle returns, refunds, and customer support needs

Meet accounting and legal requirements

We never sell your personal data.

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4. Data Storage & Security

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Your data is stored securely using reputable third-party platforms such as:

Wix (website hosting and forms)

Email marketing provider

Payment gateways (e.g., Stripe, PayPal)

We take all reasonable steps to ensure your data is protected.

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5. How Long We Keep Your Data

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We keep your personal data only for as long as necessary:

Order information: up to 6 years for tax/legal purposes

Email marketing data: until you unsubscribe

Contact form submissions: up to 12 months

6. Your Rights Under GDPR

You have the right to:

Access your personal data

Request correction of inaccurate data

Request deletion of your data (“right to be forgotten”)

Withdraw consent at any time

Object to processing

Request data portability

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7. Third-Party Sharing

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We may share your data with:

Payment processors

Delivery couriers

Email marketing platforms

We only share what is necessary to complete your order or service.

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8. Cookies

Our website uses cookies to improve functionality and for analytics. You can manage your cookie preferences through your browser at any time.